“Bowiemythomania” as a Phenomenon of Pop Culture: Organic Hybridity and Special Temporality in Creative Work of David Bowie

The article examines the features of constructing David Bowie’s mythology which has a pronounced hybrid character. content analysis D. works showed that he often used images go back to classical mythological plots, and many popular songs concepts albums were created using mythologization mechanisms. main creator myths was performer himself, special temporality constructed by musician encompassed all modes time, each could be correlated with certain complex myths. specificity such in case Bowie it manifested itself reverse chronological order: at beginning career future mythologized, middle present end past. Playing on various collisions myth reality technique reoccupation, demonstrated world creative power “mythological reality”. It is noted post-truth accompanied musician’s from very beginning, contributing genuine disclosure his talent. concluded relation heritage Bowie, term “hybrid mythology” acquires positive meaning. singer manages bring pop culture new level, giving rise phenomenon we can call “bowiemythomania”.